As seen in LEGENDmag online Issue 22
Mio
Year Founded: 2001
Location: Philadelphia, PA
Category: Wholesale, Retail, Design, and Consulting
Affiliations: Independent
Leadership: Jaime and Isaac Salm (The Salm Brothers)
Products: Contemporary furnishings and accessories; sustainable design
Web site: www.mioculture.com
In today’s “Green” environment, it seems more important than ever to reinvent everyday products and ideas into “new and improved” products
and ideas for the sake of sustainability. We’ve picked Mioculture as our favorite company this issue to show you how being green can also be independent.
Brand philosophy: We believe our designs and experiences speak for the brand. We believe in honest and accessible design that is physically, intellectually, and emotionally engaging. We want to challenge perceptions by surprising people with different perspectives. We don’t worry about our brand, we work on developing a genuine culture for our company
and our customers.
Target consumer: Everyone! Especially those individuals who have not had access to affordable, sustainable products. Our goal is to sensibly close the “green gap” between sustainability, good design, and price.
Plans for the future: Expect a new website, showroom and lots more introductions. We are working on several consulting projects while broadening the scope of the MIO Collection.
